Category Archives: Marketing

The New Cluetrain from Triangulation

Doc Searls and David Weinberger are authors of “The Cluetrain Manifesto,” which aims to examine the impact of the Internet on both consumers and organizations, and have updated the manifesto with “New Clues.”

See the New Clues here.

what’s in a name? that which we call a rose…

Reading the New York Time's blog Globespotters, I saw this post about The School of Life in London. So I visited the site (because it sounds like a cool school) and I found something called Bibliotherapy, which they describe as:

Once upon a time, it was easy to find books that you could enjoy and felt were relevant. Now a new book is published every 30 seconds, and you would need 163 lifetimes to get through all the books offered on Amazon. That’s why The School of Life has set up a bibliotherapy service: the perfect way for you to discover those amazing but too often elusive books that can transform and illuminate your life.

Make an appointment to meet one of our therapists – either in person or by phone or email – and you can discuss any area that you would like some books to shed light on. Perhaps you are looking for a set of books to help you think about your career options, or you’d like to fathom an aspect of a relationship. Maybe you want to spend six months reading history books or you have a demanding five-year-old for whom you’d like to put together a small library for the year ahead.

Whatever reading needs you have, we’ll take exceptional care and effort to create a reading prescription that’s perfect for you.

Doesn't this sound a lot like what librarians are/should be doing?

Link to Bibliotherapy at The School of Life.

ice cubes, chocolate syrup, and a bit of rough play

I read a lot of photography blogs every day and today I ran across this really cool series of videos of young kids testing the durability of the new Olympus Stylus Tough digital camera. They do everything from freezing the cameras in blocks of ice to running over them with their tricycles and dousing them in chocolate syrup — it looks like they had a really fun time. Olympus is to be commended for making and marketing these videos that speak directly to their target audience.

Other videos:

Episode 1 – Playgroundproof
Episode 2 – Icecreamproof
Episode 3 – Fingerpaintproof
Episode 4 – Fishtankproof
Episode 5 – Iglooproof
Episode 6 – Tricycleproof
Episode 7 – WaterTableproof
Episode 8 – Castleproof
Episode 9 – Danceproof